Collection ID: MSS044
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Collection context

Summary

Creator:
Penney, James C. (James Cash), 1875-1971 and James C. Penney Foundation
Abstract:
The James C. Penney Foundation was created in 1954 by the merchant, James Cash Penney, and his wife, Caroline A. Penney. James C. Penney was born on September 16, 1875 near Hamilton, Missouri. In the early 1900s he purchased his first store, called the Golden Rule. His values, emphasizing both the customer and the employee, helped him build a chain of Golden Rule stores that was renamed the J.C. Penney Company, Inc. in 1913. Penney's personal philanthropy began with death of his second wife, Mary. He formed the J.C. Penney Foundation in 1925 in her memory to help support youth programs and the Penney Farms, a retirement community founded by Penney for ministers. The J.C. Penney Foundation folded after the stock market crash in 1929, but Penney regained his personal fortune and renewed his interest in philanthropy over the next two decades. In 1954 he and his wife, Caroline, founded a second foundation, called the James C. Penney Foundation.
Extent:
41.8 cubic feet (41 cartons, 2 document cases, 2 video cassettes, 7 audio cassettes, 3 CDs)
Language:
Materials are in English .
Preferred citation:

Cite as: James C. Penney Foundation Records, 1929-1999, Ruth Lilly Special Collections and Archives, IUPUI University Library, Indiana University Purdue University Indianapolis, Indianapolis.

Background

Biographical / Historical:

The James C. Penney Foundation was created in 1954 by the merchant, James Cash Penney, and his wife, Caroline A. Penney. James C. Penney was born on September 16, 1875 near Hamilton, Missouri. In the early 1900s he purchased his first store, called the Golden Rule. His values, emphasizing both the customer and the employee, helped him build a chain of Golden Rule stores that was renamed the J.C. Penney Company, Inc. in 1913. Penney's personal philanthropy began with death of his second wife, Mary. He formed the J.C. Penney Foundation in 1925 in her memory to help support youth programs and the Penney Farms, a retirement community founded by Penney for ministers. The J.C. Penney Foundation folded after the stock market crash in 1929, but Penney regained his personal fortune and renewed his interest in philanthropy over the next two decades. In 1954 he and his wife, Caroline, founded a second foundation, called the James C. Penney Foundation.

The James C. Penney Foundation began as a small, family foundation with five officers serving as the board of directors. The first officers (and directors) of the foundation were James C. and Caroline A. Penney; their daughters, Mary Francis Wagley and Carol Marie Guyer; and Penney's son from his first marriage, Roswell Kemper Penney. According to the articles of incorporation, the grants made by the foundation would be for religious, charitable, scientific, literacy, and educational purposes. Many grants were given in small amounts of less than $100 to churches and religious organizations, schools, and youth organizations. Exceptions to this included the Reorganized School District of Caldwell County in Hamilton, Missouri, the YWCA, and a handful of other organizations of particular interest to Penney or his wife that received larger grants of over $1,000. Penney served as president of the board of the foundation until his death in 1971.

In 1971 Caroline Penney became the president of the foundation and the foundation hired its first managing director, Joseph Freund, who had served as a director and treasurer of the foundation for several years. The gradual increase of financial and legal obligations through the foundation's investments along with the influx of new grants necessitated the hiring of a person devoted to managing the business affairs of the foundation. Throughout the 1970s the foundation increased the amounts given and focused on developing specific granting areas as the children of the founders assumed more control of the foundation's affairs.

In 1980 Caroline Penney stepped down as foundation president, turning over control to the second generation. Mary Francis Wagley became president of the foundation for a brief period followed by her sister, Carol Guyer, who would remain the president until the foundation closed in 1998. With the transition of foundation control to the next generation, the organization was restructured into more of a business operation. Joseph Freund retired as the Managing Director of the foundation and Anne Romascso was hired along with an office assistant to manage the daily operations of the foundation, compile and distribute dockets containing the upcoming grants to discuss at board meetings, and maintain communication with grantees.

The board members also sought to shift giving patterns and pursue new funding areas. The descendants of James C. and Caroline A. Penney maintained their parents' focus on youth and family while looking to the needs of the future. New grant areas included the environment, job readiness and training, management assistance to help with organizational development, peace projects, and domestic violence. The third generation also joined the board with the election of Cynthia Loraine Guyer and Anne Paxton Wagley.

Beginning in the 1990s the foundation began to reevaluate its giving. The board initiated several task forces to look at the funding priorities of the foundation and move toward the gradual shift of foundation governance to the third Penney generation, who now occupied several seats on the board. The foundation began forming collaborative funding efforts in order to maximize the benefits of its giving and grants focused in three primary areas: community building, strengthening youth and family, and environment/human habitat. Within these broad funding areas were immigrant rights, youth concerns, community programs in repressed areas, and clean environments. According to the 1998 Annual Report grant making of that decade emphasized empowering politically and economically disenfranchised people to take a more active role in the decision making processes affecting them and influencing public policy to promote a more just and equitable society.

By the late 1990s the foundation board had increased to include third and even fourth generation family members and was no longer a single-family foundation. The expansion of the family and the subsequent increase giving interests forced the foundation to look seriously at how it would be managed in the coming years. The board hired consultants to look at the role the foundation should play taking into consideration the opinions of family members, geographic interests, and national trends. In 1998 the foundation announced that it would restructure into two separate foundations dividing the endowment equally. The Partnership Foundation was created in Dallas, Texas by the family of Mary Francis Penney Wagley and the Penney Family Fund, based in the San Francisco Bay Area, was created by the family of Carol Marie Penney Guyer. Since the James C. Penney Foundation's initial restructuring in 1980 through its closing in 1998, it had awarded 820 grants totaling $9.6 million.

Scope and Content:

The James C. Penney Foundation Records consist of materials dealing with both the administration and grant-making efforts of the organization. While the records contain information about the organization's entire history, the bulk of the information focuses on the organization after 1980. The collection is divided into five series: Board of Directors Records, Administration Records, Grant Records, Photographs, and Audio-Visual Materials.

Board of Directors Records, 1954-1999, include the materials of the decision-making branch of the organization. The board was responsible for decisions regarding the direction the organization would take in terms of grant-making policies and funding areas. The information in these records includes board minutes, member correspondence, committee files, and records dealing with the grant discussions. The minutes are the best and most complete source of information about the history of the foundation. They are complete from 1954-1998 with the exception of the years 1959-1960. Until the 1970s most of the grant lists are not included in the minutes and are located in the 990 PF tax forms. After 1980 the minutes include meeting attachments and dockets containing information gathered for discussion about grant requests.

The committee information includes correspondence, minutes, and reports from the various foundation committees. These records deal with the decision to close the foundation and provide significant documentation about the issues faced by family foundations.

Grant discussions about funding priorities are another important part of this series. Over time the board, composed of Penney family members, differed on priority funding areas. The board hired several consultants and conducted a variety of studies to determine the priorities of the foundation. These records deal with these discussions and include consultant correspondence, study reports, the funding decisions, and ultimate decision to create two separate foundations.

Administrative Records, 1929-1999, consist of records that deal with the internal operations of the organization mainly during Anne Romasco's tenure as Executive Director of the foundation. These records include financial records (1954-1998) and annual reports (1980-1998) that discuss broadly the giving trends of the foundation and the tax forms that contain grant listings throughout the foundation's history.

The information in the series prior to the foundation's creation in 1954 includes documents related to Penney's first foundation, the J.C. Penney Foundation, and a series of pamphlets and speeches written by James C. Penney describing his personal philosophies and family life. Also included in this series is a three-volume collection of CDs that contains interviews and speeches given by Penney.

Grant Records, 1976-1999, contain records of the grants made by the James C. Penney Foundation after 1980. These files comprise the bulk of the organization's records and help trace the funding interests of the foundation. Included with the grant files are correspondence, grant proposals, site visit reports, and periodic grantee reports to the foundation board.

Acquisition information:
Presented by James C. Penney Foundation, New York, New York, 1999. A1999/00-014
Rules or conventions:
DACS-Describing Archives: A Content Standard
General note:

Rights Statement: The text of this webpage is available for modification and reuse under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License and the GNU Free Documentation License (unversioned, with no invariant sections, front-cover texts, or back-cover texts).

Bibliography:

Annual Reports, 1980-1998, James C. Penney Foundation.

James Cash Penney: His Life and Legacy, JC Penney Company, Inc. website, http://www.jcpenney.net/company/history/jcpbio/index.htm.

Online content

Access

RESTRICTIONS:

This collection is open to the public without restriction.

TERMS OF ACCESS:

The copyright laws of the United States (Title 17, United States Code) govern the making of photocopies or other reproductions of copyrighted material.

PREFERRED CITATION:

Cite as: James C. Penney Foundation Records, 1929-1999, Ruth Lilly Special Collections and Archives, IUPUI University Library, Indiana University Purdue University Indianapolis, Indianapolis.

CAMPUS:
IUPUI
LOCATION OF THIS COLLECTION:
University Library
755 West Michigan Street
Room 0133
Indianapolis, Indiana 46202, United States
CAMPUS:
IUPUI
CONTACT:
speccoll@iupui.edu